Making sense of marketing
Marketing during a pandemic – the basics
As we ease into the new financial year 2020-21, many small businesses will be reviewing their short and long term goals in the context of the situation brought on by the Coronavirus. This downloadable e-guide has been written to help small business owners who are new to marketing, think through the elements of their marketing plan.
Brand pyramids – getting started
The brand pyramid is a great place to start your marketing planning process. I’m not a brand strategist, but I do believe in starting any marketing plan with a clear articulation of your brand. With a brand pyramid in place for your business, it becomes evident what you need to communicate to customers in your marketing, from your website and blogs, to your social media images and captions, your advertising and marketing literature etc. Read my latest blog post all about brand pyramids: www.sarahhowitt.com/blog